Nobody avoids this because of the price. They avoid it because of the guess.
Here is the pattern we see constantly. Someone knows they should have life insurance, assumes it costs several hundred dollars a month, and files the whole subject under "later." For a healthy adult, a term policy often costs far less than that guess. The guess is what kills the plan, so the first thing we do is replace it with a quote.
The second guess is the amount, and round numbers fail here. The honest method is addition: what would it take to pay off the house, replace your income for the years your family needs it, get the kids through school, and clear the debts that do not go away with you? For a Twin Cities family with a mortgage and kids, that math usually lands well above what a group policy at work provides, and as term coverage it costs less than most people expect.
For Minnesota homeowners, the place to start is usually the house. Matching a term policy to the mortgage, often called mortgage protection, means your family keeps the home and the choice of what to do with it. Add income replacement for the years the kids are home, and the number gets clear fast. We walk through it in English or Spanish, whichever your family is most comfortable with.
For most families the answer is term, sized properly, and it is what we recommend most often. There are real reasons to own permanent coverage, and we will explain them when they apply to you. What we will not do is dress one up as the other. As a local Farmers Insurance® agency, we start with Farmers and can also shop additional carriers when Farmers isn't the right fit. One conversation, real numbers, and no pressure either way.